Sustainability Sells: 89% of Consumers Would Pay More for Eco-Friendly Packaging

At ProPak Asia 2025, it became clear that sustainability is no longer just a trend, it’s an industry-wide expectation. Based on direct feedback from attendees, paperboard stood out as the material most closely associated with eco-friendly food packaging. The insights, gathered through surveys and conversations during the event, show a growing urgency among packaging professionals and F&B brands to shift toward more eco-friendly solutions.

Packaging Preferences from ProPak Asia Point to a Greener Future

During ProPak Asia 2025, Foopak conducted a simple on-site survey with 1,012 visitors who tried experienced our packaging firsthand. After tasting the products, we asked participants a few quick questions about their views on packaging and sustainability.

92% of respondents are aware of the environmental impact of single-use plastic.

92% also recognize that sustainable paperboard has strong potential to replace plastic in many applications.

89% are willing to pay more for eco-friendly packaging alternatives.

73% identified paperboard as their top choice for sustainable food packaging.

The top reasons cited were its recyclability, renewable sourcing, and positive brand perception.

While plastic alternatives were mentioned, many expressed concerns about unclear biodegradability and the lack of recycling infrastructure. On the other hand, recent innovations in coated paperboard and improved barrier performance are seen as key to enabling wider adoption in the food and beverage sector.

This data reinforces a growing consensus that paperboard isn’t just gaining popularity, it’s rapidly becoming the default choice for brands seeking to future-proof their packaging strategies.

What F&B Brands Should Do as Industry Voices at ProPak Asia Demand Sustainability

Three out of four respondents expressed interest in learning more about paperboard solutions from suppliers like Foopak, suggesting a strong intent to explore eco-friendly alternatives in real purchasing decisions.

Here’s what brands should start doing now:

Review their current packaging and identify areas where a shift to paperboard makes sense
Work closely with suppliers who can guarantee sustainable sourcing and certifications
Stay updated on material innovations that combine eco-friendliness with performance
Communicate packaging changes clearly to build transparency and brand trust

In a market where consumer expectations are evolving quickly, responsible packaging choices can make a meaningful difference in brand loyalty and reputation.

Foopak Bridges the Packaging Gap for F&B Brands Seeking Sustainable Change

Foopak continues to play an active role in helping brands respond to these industry shifts. Its eco-friendly food packaging solutions, especially paperboards designed for food contact offer a strong combination of performance and environmental responsibility.

With advancements in barrier coating, food-grade safety, and recyclability, Foopak addresses many of the practical concerns that often delay sustainability transitions. By listening to feedback from events like ProPak Asia and innovating accordingly, Foopak positions itself as a true partner for change.

For F&B brands that want to take meaningful steps toward greener packaging, Foopak helps turn insights into action.