In the era of industry 4.0, technological innovation has now penetrated almost all aspects of life, including things that have been considered simple, one of which is packaging. Packaging is no longer just about aesthetics or physical protection, but has developed into an interactive communication medium between producers and consumers. One of the technologies driving this transformation is Augmented Reality (AR).
Source: pizzahut.com
AR in Packaging: From Functional to Emotional
Augmented Reality offers a digital experience that enhances physical reality. By scanning the QR or Quick Response Code on the packaging using a mobile device, consumers can view additional content such as usage guides, packaging information, videos, and even 3D animations. This is a powerful new way to build emotional engagement and extend the “interaction time” between consumers and the packaging they will use.
This trend is in line with today’s consumer behavior that is hungry for experiences, not just packaging. Consumers want to know more about the products and packaging they use, AR is able to answer this need instantly and attractively.
AR Implementation: Implementation & Ideas of Augmented Reality (AR) in the F&B Industry and Various Fields
Augmented Reality (AR) has changed the way the food and beverage (F&B) industry interacts with customers, AR allows customers to see menus in 3D, display nutritional information, and even watch the food making process virtually. One example of AR implementation on a multinational scale is the bigest softdrink company, american coffee company, interior company, retail company. companies in the health and manufacturing industries.. companies in the health and manufacturing industries.
Here is a general overview of how AR is implemented in various sectors:
• Education: AR textbooks can present interactive content such as 3D animations for science learning.
• Health: AR is used in medical training and real-time surgical guides.
• Retail & manufacturing: Consumers can “try on” products like clothing or furniture before they buy, including detailed explanations of the materials used to make the product.
• Tourism: Tourists can view digital reconstructions of historical sites through AR devices.
• Packaging: Educational videos on packaging recycling, compostable packaging, how to compost household waste, and the packaging manufacturing process itself.
The Future of Packaging: Smart, Sustainable, and Connected
The future of packaging is moving toward smart packaging that not only protects and displays products, but can also interact, provide data, and even respond to consumer behavior. AR is just the beginning of this major transformation. With the integration of IoT, dynamic QR codes, and AI-based technologies, packaging in the future will be part of an interconnected information system.
Source: app.co.id
Technology is not the only factor in realizing smart packaging, there are other important factors in the effort to produce smart packaging itself, one of which is using sustainable packaging or biodegradable materials. An example of the synergy between technology (AR) and sustainability in the packaging world is using Foopak from Asia Pulp & Paper (APP). Known as a food-grade and environmentally friendly paper-based packaging product, Foopak not only answers the demands for plastic-free packaging, but has also pocketed various FDA, ISEGA certificates that are safe for food, have Halal certificates, PFAS free, and recyclable which of course support sustainability efforts. The collaboration between Augmented Reality (AR) & Foopak is the perfect embodiment of what is called “smart packaging“, this is a great opportunity and the right choice to increase brand value, build consumer loyalty, and support sustainability goals. Consumers not only see and touch the packaging, but also feel it visually, emotionally, and informatively from a package.
“Bring your brand to life – experience your food & beverages like never before with Augmented Reality and Foopak”.
