Shopping through the online marketplace and the apps are an activity that most people do during the Covid-19 pandemic, and the on-demand service will be the core of the business in the future. Finding goods, instant updates on the brand’s new products, and fast delivery make shopping activities quicker and more practical. One and the most rapidly growing business that takes the opportunity to capture consumer needs is the food delivery business. By scrolling through the menu in the mobile application while sitting at home, we can practically place the order and wait for the food to arrive at home in a very short time.
The growth of the online culinary business is increasing in the community. McKinsey provides the data which states that the food delivery trend has increased significantly since the beginning of Covid-19. The market grew 4 to 7 times from 2020 until early 2021 in several countries such as Canada, Australia, US & UK. GrabFood’s research entitled Indonesia Food and Beverage Trends Report 2020/2021 stated that reports on the results of the food business ordered using delivery services increased fourfold throughout 2020.
Technological sophistication brings the consumers who are afraid to leave the house because of the current situation and don’t want to bother cooking a genius and convenient way. The trend of online food delivery reaches all levels of society and has become a habit over the last few years. We can see the huge market potential in the culinary business, making the culinary very interesting, and the opportunity is endless.
To those thinking of starting the food and beverage business, we highly recommend the online platform where you can increase your product’s presence and create a convenient way for your customer to receive the food without leaving home. But before starting, here are some tips to start: